Wired CEO Interview

Wired CEO Interview

I Sit Down the CEO of Wired Ebikes

I Sit Down with Wired Ebikes CEO

Wired Ebikes was founded in mid-2020 by Stephen, inspired by a family trip to Miami where he first encountered electric bikes. Fascinated by their potential but deterred by their high prices, Stephen began building custom ebikes in his garage for his family. His passion for tinkering and improving performance motivated him to develop bigger, more powerful ebikes tailored to real needs.

From Family Project to Full-Fledged Company

What started as custom rides for friends quickly escalated into a business. As demand grew, especially during the challenging supply chain environment of COVID-19, Stephen reached out to factories in China to scale production. Despite tariffs and shipping delays, Wired Ebikes persevered to deliver powerful ebikes with a focus on quality and customer satisfaction.

Overcoming Challenges: Tariffs, Shipping, and Supply Chain

One of the most significant hurdles Wired Ebikes faced was the 170% tariffs imposed during the Trump administration. While these tariffs did not financially cripple the company directly, they caused Chinese manufacturers and suppliers to halt operations, shutting down wheel, frame, and component production. This industry-wide freeze disrupted the entire supply chain.

Shipping Delays and Container Shortages

Shipping companies compounded delays by holding containers until they reached full capacity, leading to weeks-long waits at ports. Customers often received revised delivery dates, causing frustration and cancellations. Wired Ebikes prioritized transparency, communicating these challenges openly to maintain trust.

Current Inventory and Order Fulfillment Status

As of now, Wired Ebikes has mostly caught up with orders, with inventories of popular models like the Freedom, Cruiser, Warrior, and Scout available. While some colors or the Predator model may temporarily be out of stock, new shipments are expected soon, and pre-order times are decreasing. The company aims for more consistent stock availability moving forward.

Defining Power Performance Bikes

Wired Ebikes’s 72V models, including the Warrior, Scout, and Predator, are designed to deliver high power and speed beyond typical Class 1, 2, or 3 ebikes. These bikes can reach speeds exceeding 50 mph, with the Predator capable of up to 60 mph, catering to users needing to keep pace with traffic or traverse challenging terrain.

Safety Considerations for High-Speed Ebikes

Despite their power, the bikes incorporate several safety features:

  • Thick Frames and Linkages: Wired builds frames and suspension linkages thicker than competitors to handle high torque and speed. This contributes to a heavier bike but ensures durability and rider safety.
  • UL-Compliant Batteries: Wired is the only brand offering UL-certified 72V batteries (UL2849 compliant via SGS certification), ensuring safety and legal compliance in strict jurisdictions like New York City.
  • Hydraulic Brakes: Equipped with four-piston hydraulic brakes, with future plans for six-piston systems and larger rotors, providing reliable stopping power at high speeds.
  • Adjustable Power Settings: The Predator offers adjustable motor power levels, allowing riders to tone down speed and torque for safer everyday use.
Addressing Public Concerns about 72V Ebikes

Stephen explains that most customers do not ride these bikes at maximum speed but value the ability to keep up with motor traffic or tackle hills. He acknowledges that while speed demons exist, the majority seek dependable, powerful bikes for long-distance and challenging commutes.

Bike Sizes and Wheel Options

Wired Ebikes primarily uses 26-inch wheels for stability and power handling. Although customers have requested smaller 20-inch versions for maneuverability and ease of use, Stephen advises such a size reduction would require a complete frame redesign and might compromise the bike’s signature look and performance. A 24-inch wheel is a potential middle ground under consideration.

Maintaining a Bicycle Aesthetic

A conscious design choice is to keep bikes looking like bicycles rather than motorcycles or mopeds. This includes avoiding mag wheels and center kickstands, which are associated with mopeds and detract from the traditional bike appearance. This helps riders avoid negative associations and restrictions on bike trail access.

Accessories and Customization

Wired provides front baskets and racks for certain models like the Scout and Warrior, with adapters in development for the Predator’s unique dual crown fork. The company is also expanding apparel and merchandise, including sweatshirts and hats, enhancing the Wired community experience.

Direct Customer Support and Technical Assistance

Wired Ebikes emphasizes exceptional customer service with a dedicated team handling chats, calls, emails, and technical support. Stephen himself often assists customers personally, traveling to locations to diagnose and fix issues rather than simply issuing refunds or replacements.

Warranty and Upgrades Policy

Wired supports customer modifications like pedals, grips, and throttle additions as long as they do not damage the controller or battery. Non-factory parts that cause damage void warranties, but the company remains willing to help troubleshoot related issues.

Repair and Maintenance Support

Although Wired does not sell spare parts publicly to avoid supporting stolen bikes, they facilitate repairs through local bike shops. When complex service is needed, Wired arranges and pays for repairs with trusted local technicians near the customer.

Wired’s Leadership in the 60V and 72V Market

Wired was the first to offer a 60V UL-compliant ebike and remains a pioneer in 72V power performance bikes. Competitors have followed many design cues pioneered by Wired, but the company distinguishes itself through superior battery quality (Samsung cells) and unmatched customer support.

Plans for Smaller Models and Firmware Updates

The company is actively working on smaller frame sizes and wheels, aiming to expand appeal to riders who find current models too large. Firmware upgrades and app-based features, including security and function locking, are also planned to enhance user experience.

Navigating Legal and Regulatory Changes

With ebike laws evolving rapidly, Wired intends to stay ahead by adapting product features and certifications. Although options like moped registration and VIN numbers are discussed, Stephen highlights the trade-offs between trail access and motor vehicle regulations.

Shipping and Packaging Improvements

Wired acknowledges issues like derailleur guard damage during shipping, constrained by courier weight and size limits. They continue exploring packaging innovations that protect components without exceeding shipping restrictions.

The Kickstand Upgrade

Early kickstand models had detachment issues, but Wired has since upgraded the design to better support the bike’s weight. Replacement kickstands are provided promptly for customers experiencing problems.

Color Availability and Model Customization

Due to production lead times and color popularity fluctuations, not all colors remain in stock consistently. Wired adjusts offerings based on market trends to optimize inventory.

Why Choose Wired Ebikes?

Wired Ebikes suits riders who demand power, range, and durability for hilly terrain, long distances, or traffic-keeping speed. They may not be the best fit for casual riders with short, flat commutes or those seeking lightweight, small-frame bikes.

Commitment to Quality and Honesty

Stephen’s philosophy centers on honesty and transparency, encouraging reviews that highlight both strengths and weaknesses. This integrity builds trust and reflects Wired’s dedication to customer satisfaction.

The Wired Community and Support Network

Beyond selling ebikes, Wired fosters a community where riders can receive ongoing support, share experiences, and access company expertise directly.

Conclusion: The Wired Ebike Experience

Wired Ebikes represents a bold approach in the high-performance ebike market, blending innovative technology, uncompromising safety, and a customer-first mindset. From its humble origins in a garage during the pandemic to leading the 72V power bike segment, Wired continues to evolve, pioneering new models and services. With a focus on quality components, UL-compliant batteries, and personal customer care, Wired Ebikes offers riders not just bikes, but a trusted partner on every ride.

Whether you’re looking to conquer hills, commute long distances, or simply enjoy the thrill of a powerful electric bike, Wired Ebikes presents a compelling choice backed by transparency, durability, and dedicated support.

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